It all began with a mind that knew how to listen to nature, to start learning from its wisdom.
With a woman who knew how to create her own rules and overcome all limits, to start a revolution, that of beauty.
Our origin is female talent, Doña Alicia Pérez, our founder, and the woman from whom we learned to put the benefits of nature at the service of the most demanding skins.
Who taught us that nature is wise, and that having it is a luxury that we should give to all the women in the world.